An Open Letter to New Zealand Prime Minister
Hidden From the Unsuspecting Visitors:
The Dangers of Exposure to Excessive UV Radiation in New Zealand
PM Helen Clark
The Management School of Restorative Business (MSRB) notes with growing concern a new advertising campaign for New Zealand tourism, broadcast through the cable TV networks throughout South East Asia, under the Orwellian rubric of “Pure NZ!”
Unfortunately, the ads fail to carry the vital health warnings:
1. Non-melanoma skin cancer. One in 29 people in New Zealand is diagnosed with skin cancer each year. New Zealand is the second worst hotspot for skin cancer in the world.
2. Melanoma. The potentially fatal melanoma incidence rates in New Zealand are about 10 times higher than in other countries. At lease two-thirds of all melanoma cases are directly associated to UV radiation exposure.
3. Immunodeficiency. Exposure to the excessive UV radiation in New Zealand impairs human immune system; it causes genetic mutations, increases risk of diseases from the human immunodeficiency virus HIV- 1, herpes viruses, malaria, tuberculosis, leprosy, dermatitis, and E. coli as well as several blood diseases.
4. Cataracts. The exposure to excessive UV radiation in New Zealand results in increased incidents of cataracts (as well as other eye damage).
Dishonest by omission, NZ authorities are acting reprehensibly by preying on unsuspecting foreign tourists, students and new immigrants, while failing to inform them about the real dangers of exposure to the excessive UV radiation in New Zealand.
MSRB anticipates that NZ Parliament would enact legislation
1. Mandating detailed health warnings concerning the dangers of exposure to the excessive UV radiation in New Zealand on all advertising, including radio, television and Internet, prepared by or broadcast for the govt. agencies especially NZ Ministry of Tourism, NZ Ministry of Education and NZ Immigration Services as well as the tourist industry forthwith.
2. Allocating a substantial fund for compensating the foreign visitors, students and recent immigrants whom NZ authorities failed to warn about the dangers of exposure to the excessive UV radiation in New Zealand.
Signed for MSRB by
The Management School of
Restorative Business (MSRB)